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Thursday, September 6, 2007
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   Thursday, September 6, 2007

Starting a successful Residual Income
There are a variety of ways anyone can create residual income. Some take
more work than others, but the bottom line is that you can draw an
income from doing work just one time. When compared to how most people earn
money in working a typical job, called linear income, earning over and over
for doing something once is well worth the initial effort.
Residual income is not just for those interested in marketing. In fact,
there are so many opportunities to create residual income that anyone can
find a way they like. MLM’s are not the first residual income opportunity.
In fact, residual income has been around for a long time. The following
list explains different ways to create residual income that have been around
long before MLM‘s.
1. Try becoming part of the entertainment sector. Many people do not
realize it but residual income opportunities are very prevalent in the main
stream entertainment world. Many entertainment industry jobs are nothing
but residual income. Write a book, act in a television show or record a
record to make residual income. A person usually sells their product to a
producer or publisher who in turn pays them every time someone buys, watches
or hears their creation.
2. Cash in on what you already have. Oil wells are potential for enormous
residual income. Let an oil company drill on your land, if they find oil
you get a cut of their profits. Everyone knows what kind of money people in
the oil business make, so why not take a chance. The best part is there is
no work on your part at all. What better opportunity is there?
3. Get into real estate. Real estate is another big money maker. Many
people have made their riches off buying property or land. Buy an apartment
complex and get the residual income of monthly rent from tenants. Or buy a
piece of land and let someone build there for a lot rent.
4. Invest money. Investments do not even have to be anything big. A person
who owns a savings account is already earning residual income through
interest. There are other accounts that pay out much larger percentages of
interest. Stocks are another investment opportunity. Talk to an investment
professional about it to get the best opportunities.
While these opportunities may seem like along shot, they are opportunities
nonetheless. Many people have succeeded in these types of residual income
opportunities. Anything is possible if a person has the drive and
dedication. For those looking for something different, one of the above
ideas is a great place to start to create residual income.

MLM Expert
http://www.ezeprofit.com/pips.html


How Bad Marketing Mistakes Caused a Paralegal Organization to Lose Thousands of Advertising Dollars
The following article is about an experience I personally was involved in when attempting to advertise in a paralegal newsletter in Columbus, Ohio. Hopefully, your experience will not be the same. However, the focus of this article is not to isolate this incident but rather to point out some important marketing lessons which I will summarize at the end of this article. These lessons may be helpful in various areas of your own business.
Here is how the story goes . . .
I recently advertised a display ad for my company, 713Traininig.Com, in the local paralegal newsletter. On September 5, 2006 the paralegal organization held a special Happy Hour honoring all the advertisers. My assistant, Angie Boyd, and I were invited.
When we arrived at the law firm that sponsored the event we were met by the Public Relations manager. I told her that 713Training.Com was interested in advertising a full-page ad for 12 months in their newsletter and asked who I needed to talk to about it. The Public Relations manager gave me the name of the Editor, but since I did not know what she looked like I was left to find her on my own. This was the first bad marketing mistake, not introducing me immediately to the Editor so the Editor could close the sale.
Because the PR manager forgot to give us the name of the Editor, Angie and I spent almost 30 minutes reading the name badges of the people who were present, but we were unsuccessful in locating the Editor. Of course, we probably looked stupid walking up to people, reading their name tag and then politely excusing our behavior. But the people we were face to face with were equally as rude. To excuse my behavior for walking up to them to look at their name tag, I would explain that I was looking for the Editor. Not one of them helped me to find the Editor. Instead, they looked at Angie and I as if we were an intrusion to their little inner circle club.
After almost 45 minutes I went back to the PR Manager and told her I was unable to find the Editor. I asked her if she could answer my questions or provide me with some literature. Unfortunately she could not. Immediately, I realized that this organization was set up so that each Board Member manages one specific, minute part, but does not have any idea what is going on with the other functions of the Board. This is bad management. Every Board Member should know everything about their organization. Passing the buck is a sign of bad management and an organization like this simply cannot grow.
(Note: I know this for a fact. When I asked the Secretary of the organization at the happy hour the membership size, she proudly stated they had 328 members. When I was a Board Member in 2002 there were 412 members. So in four years, this organization had gone no where.)
After making another round in the room and attempting to socialize with others to get the information I wanted, I went back to the PR Manager for the third time and asked her to direct me to the Editor. I could tell she was getting annoyed with me so she took the initiative, walked me down the hallway into the crowded room and introduced me face-to-face to the Editor. Because the Editor was engaged in a group discussion at the time, I immediately apologized for the interruption and asked her if I could send her an email regarding questions I had about advertising.
The Editor told me to ask my question now as she did not know her email address off the top of her head. (Perhaps she had too many cocktails.) By this time, the other 8-10 people engaged in the group discussion with the Editor stopped talking and focused their attention on me. I felt very uncomfortable because it was not my intention to barge in and interrupt their conversation. I asked the Editor which membership she suggest I join: the Sustaining Membership or the Paralegal Membership (since I was a paralegal.) My hope was that this question would draw the Editor away from the group so that we could discuss advertising and the best way to showcase 713Training.Com.
But my plan did not work. Instead, the Editor told me to join the Sustaining Membership and then she turned her back on me and withdrew back into the group discussion. Immediately, the entire 8-10 people huddled back in the group with the Editor and it was evident Angie and I was not welcome in their world. It was then I decided that my advertising dollars would not be welcome either.
It was finally clear to me that this Happy Hour was not intended to thank advertisers for their financial contributions. It was nothing more than a bunch of paralegals getting together, talking about their small little worlds and drinking liquor (and I do not drink.) Therefore, Angie and I excused ourselves, left the building, walked down the street and had a better time at Ben and Jerry's Ice Cream Shop where the people were much more friendly.
Lets Examine the Major Marketing Mistakes
1. Since the function was supposed to be a Thank You for the advertisers, they should have had some type of recognition for the advertisers. At first I thought they just didn't like us, but after meeting two of the other advertisers we discovered they were left standing around with no one to talk to either. Why wasn't a member of the organization introducing them around and making them feel special? What happened to good old-fashioned manners?
2. Instead of the paralegals focusing all their attention on their friends they should have been focusing their attention on the advertisers, which is why they held the function in the first place. This would have generated in more sales and income for the organization.
3. The flyers showing the advertising rates for the newsletter were distributed only at the front desk when the person signed in. They should have also had these displayed in the conference area and talked to the advertisers about their advertising needs.
4. Paralegals were grouped together with Judges and most of us did not know their relevance for being at this function. And surprising enough, when some people asked the Judges why they were at this event, they didn't know either. Someone should have made introductions in order to create a mood of acceptance and interest. That way, instead of people standing around wondering: Who is that person? they would know enough to start up a general conversation and perhaps spark some creativity.
5. The Board Members had no knowledge of how their organization worked on a large scale, only on the small scale they focused on. This is quite sad because it is important to have a general knowledge of much more than your own little world. For example, I must have asked five different people the circulation of the paralegal newsletter. Finally, one paralegal told me it was 400. The other four didn't know.
But when the paralegal told me the circulation was 400, this number was quite significant to me. Back in 2001-2002 when I served on the same Board of Directors (for the same organization) we had a circulation of 400. It was evident to me the Public Relations manager and the Editor was doing nothing to promote the growth of the organization because it stayed the same for four years. This is the result of what happens when people do not have a clue to marketing.
Take note of this: If you have a business (or an organization) and four years later you are making the same amount of money, it is evident you are doing something wrong. If after four years these paralegals did not realize this, they need more help than I thought. Yet, they had someone in their midst (me) who could have helped them. But they had no clue as to my significance or had any concern to care.
When we left the meeting, I asked Angie for her feedback. She said that she never wanted to go to a function like that again. She complained that everyone was very snooty and made her feel very unwelcome. The group split into separate groups and Angie could overhear them in conversation talking about their personal life rather than how to build and grow the organization.
There are several lessons to be learned here about marketing in this article. One thing to always remember is that people have the ability to choose where they spend their money. Ignoring potential customers, making them feel unwelcome and unappreciated is not the way to grow and prosper. Needless to say, this paralegal organization lost $1,000s of dollars in advertising from 713Training.Com.
Summary
Please do not think that our experience is the norm. Columbus, Ohio is still somewhat of a cow town in the legal community. Progressive cities like New York, Boston, Chicago, San Francisco, Dallas and even Kansas City will probably provide a better experience. However, you will not know unless you give it a try.
If your business sells products and services that are used by the legal community, local paralegal organizations are the best places to advertise and network. So take a moment, find your local organizations, attend a meeting and see how the people treat you. If you like the group, explore advertising as well as sponsorship opportunities. Perhaps you could offer to speak at the next meeting or write an article for their publication. All of these are ways to grow your company and increase awareness of the benefits of your products and services.
AUTHOR BIO:
Victoria Ring is a Certified Paralegal and Bankruptcy Specialist. She has developed an entire line of training products and holds several seminars per year in drafting bankruptcy petitions. Her training materials have been approved by NALS for 7 CLE credits. Additionally, Victoria Ring provides speaking and in-house training services for bankruptcy law firms. Visit her website at http://www.713training.com


Breaking Down the Barriers of Affiliate Marketing and Succeeding by using Big Time Techniques from a
First I would like to start off by saying that this will be a series of 10 articles on the subject of Affiliate Marketing. This is #1 of 10 articles in a mini series guide to affiliate marketing.
As you should know already affiliate marketing is by far one of the best ways to earn money online. There are literally hundreds of people that have quit their day jobs because of all the money that they are earning as an affiliate marketer. As easy as it is to earn a great deal of money online from affiliate marketing,it is just as hard to earn a living and be successful affiliate marketer. Not to scare you away affiliate marketing is a easy field to get into but it is a very completive field and it takes a lot of hard work to be successful at it. It is a easy field to get into,all you have to do is find a Affiliate Network or a Contextual Network and join. It doesn�t cost anything to get into the affiliate marketing field so in essence it�s the perfect start up business if you want to start working from home and be successful at it.
First thing that you need to figure out is what kind of affiliate are you or want to be? Are you a Contextual Affiliate Marketer or a Traditional Affiliate Marketer that publish advertiser links and banners on his or her site to earn a commission from the advertiser when sale is drawn from the link that was on your site. Lets talk about a marketer that uses Affiliate Networks. There are a lot of different affiliate networks out there, examples include Commission Junction and Link share. To find a Affiliate Network all you have to do is do a quick search on your favorite search engine for Affiliate Networks and you will find various affiliate networks that you can choose from. Before you choose a affiliate networks here are some of the questions you might want to ask. Who are they and how long have they been around? When and how do you get paid? Is it monthly, weekly. Etc. What is required for you to join? Is it a simple sign up or do you have to get your account approved before you are accepted as a publisher into their affiliate program. What are affiliates saying about this network you want to join? Check the forums and do your due diligence before you join any network and make sure that the network you join is creditable among industry affiliates and advertisers. What type of advertisers are in the network that you want to join? You don�t want to join a network that doesn�t have quality advertiser that won�t convert into money for you when you start promoting them or worst of all advertisers that Doesn�t Pay. By quality I mean big name companies like Ebay, yahoo and others. The Network you joins need to provide a good mixture of both big brands and small brands. There are a lot more questions you need to ask before joining a network, but the ones listed above are the most important ones to ask at first. All the big companies online have some sort of affiliate program available to marketers. Some companies pays out millions of dollars in commission to affiliate each year. Some companies use Affiliate Networks like CJ.com and some have In House Affiliate Programs (i.e amazon.com) available that you can join right from their website.
Another way of making money in the affiliate marketing industry that we marketers use is called Contextual Advertising. Contextual Advertising is simple to get into and started plus it doesn�t cost you a dime. The top two Contextual Networks are Google Adsense and Yahoo Publishing Network. If you have a website and you want to monetize that site than all you have to do is sign up with one of those contextual networks, get the simple script that they provide and place it on your website and then when some one clicks on the ads that show up on your site your are paid on a pay per click basis. Contextual advertising is simply the simplest way to make money online. If you have a website that receives a lot of visitors then this form of advertising can really be beneficial to you and your wallet.
Now that you understand the two most popular ways to make money online as an Affiliate Marketer than make sure to read the next articles in this series as we begin to analyze in great details in a step by step manner on how to make money in the field that you choose.
If you want to know when these articles are up make sure to visit my Site and Blog at The Official Website and Blog of Stanley Amazan.
Affiliate and Online Marketing related information and products.
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The Official Website and Blog of Stanley Amazan.
Affiliate and Online Marketing related information and products.